Gloss.com

Role: Freelance Designer · Scope: Email Marketing Design · Client: Gloss.com (Estée Lauder)

Gloss.com was a dedicated e-commerce and editorial destination for Estée Lauder, one of the world's most prestigious beauty conglomerates. The platform offered a curated digital shopping experience for prestige beauty: skincare, makeup, and fragrance across Estée Lauder's portfolio of brands.

As a freelance designer, I was brought in to design marketing email campaigns for Gloss.com, translating the brand's premium aesthetic into digital communications that drove engagement and purchase.

Working within the visual standards of an Estée Lauder property meant delivering polished, high-end creative that met the expectations of a sophisticated beauty customer. Every email had to feel luxurious, on-brand, and shoppable.

Gloss.com is no longer active, having since been folded back into Estée Lauder's broader digital ecosystem, but the work represents experience designing for one of the most respected names in global beauty retail.

Disciplines: Email Design · Freelance Creative · Beauty & Retail Marketing · Digital Campaign Design